Artificial Intelligence for Marketing Management
Object category:
Elektronische Ressource
Person/Institution:
Publisher:
Taylor & Francis Group
Ort:
Milton
Date:
2022
Language:
Englisch
Additional information
Abstract:
Cover -- Half Title -- Series -- Title -- Copyright -- Contents -- List of Figures -- List of Tables -- Contributors' bios -- Part I Overview of AI -- 1 Introduction to artificial intelligence (AI): Definition and scope of AI -- 2 The growth of marketing research in artificial intelligence (AI): Topic popularity -- 3 Types of artificial intelligence (AI) in marketing management -- 4 A framework of artificial intelligence (AI) applications in marketing -- Part II AI and its implications in the new age of marketing management -- 5 New developments in artificial intelligence (AI)-powered products in marketing -- 6 Artificial intelligence (AI)-driven services: Communication support, assistance for decision-making, and enhanced customer experience service -- 7 Artificial intelligence (AI)-integrated operation -- insights into supply chain management -- 8 Artificial intelligence (AI)-based market intelligence and customer insights -- 9 Artificial intelligence (AI)-empowered customer relationship management -- Part III Challenges and opportunities of AI -- 10 Data privacy and artificial intelligence (AI): How AI collects data and its impact on data privacy -- 11 Solutions to artificial intelligence (AI) and privacy: How AI uses data and its accompanying privacy issues -- Index.
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Created:
2023-04-12
Last changed:
2022-09-16
Added to portal:
2023-04-12
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