Social Media Analytics and Practical Applications: The Change to the Competition Landscape
Object category:
Elektronische Ressource
Person/Institution:
Publisher:
Taylor & Francis Group
Ort:
Milton
Date:
2022
Language:
Englisch
Additional information
Abstract:
Intro -- Half Title -- Series Page -- Title Page -- Copyright Page -- Dedication -- Contents -- Preface -- Authors -- 1. How Social Media Shapes the Way -- 1.1. Introduction: "Bellwether -- 1.2. How Social Media Shapes the Way Companies and Consumers Think -- References -- 2. Wisdom of Crowds Meets Social Media -- 2.1. Introduction: Guessing Weight Competition in the Age of Social Media -- 2.2. Public Prediction Markets and Social Media -- 2.3. Corporate Prediction Markets and Social Media -- 2.4. Free-Rider Effect and Social Technologies in Prediction Markets -- References -- 3. Social Media and Firm Strategies -- 3.1. Introduction: Reddit Trading Frenzy and United Airlines' Brand Crisis -- 3.2. Online Management Responses in Social Media -- 3.3. Firm Strategies and Social Media Platforms -- 3.3.1. Social Media and User Engagement -- 3.3.2. Social Media and Pricing Strategies -- 3.3.3. Social Media and Transactions in Marketplaces -- 3.4. Location-Based Social Media -- References -- 4. Social Media, Fake Reviews, and Machine Learning Method -- 4.1. Introduction: Fake News and Fake Reviews -- 4.2. Fake Review Detection in Social Media -- 4.3. Sentiment Manipulation as An Operations Activity in Social Media -- References -- 5. Social Media and Healthcare -- 5.1. Introduction: Online Health Communities -- 5.2. Online Physician Responses and Social Media -- 5.3. Online Consultation and Offline Appointments -- References -- 6. Social Media and Telecommunications -- 6.1. Introduction: Social Media and 5G -- 6.2. Sponsored Data Program -- 6.3. Reward Tasks and Social Media -- References -- 7. Future Trends and Challenges in Social Media -- 7.1. Social Trading and Fintech: Individual Investors in the Age of Social Media -- 7.2. Social Media Text, Network, Images, and Videos as Data -- 7.3. Real-Time Nature of Social Media in Operations.
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Created:
2023-04-13
Last changed:
2022-08-04
Added to portal:
2023-04-13
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