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E-services adoption: processes by firms in developing nations

Objektkategorie:
Elektronische Ressource
Person/Institution:
Quaddus, Mohammed
GND Explorer
Woodside, Arch G. (1943)
GND Explorer
Bereitstellende Institution:
Forschungsbibliothek Gotha
Verlag:
Emerald
Ort:
Bingley
Entstehungszeit:
2015
Sprache:
Englisch
Abstract:
This volume serves to recognize the uniqueness of the moment; the number of new users of e-services worldwide will double during 2015-2018 (moving from 2 billion users mostly living in the developed nations to an additional 2 billion users mostly living in developing nations). This radical embrace of new e-service technologies will substantially improve the quality of lives for most residents globally. A profound happening occurring now! The new technologies combine rapidly delivering of a multitude of services at extremely low cost to adopters now having extremely low incomes relative to residents living in developed nations. Adoption of e-service among residents in developing nations ends the debate as to whether or not marketing to the bottom of the pyramid is possible. The more relevant issues focus on describing and explaining e-service adoption processes in developing nations. How are these processes being implemented? What obstacles had to be overcome in achieving these adoptions? How were these obstacles overcome? Read this volume for research providing useful answers to these questions.
Objekttext:
edited by Mohammed Quaddus (Curtin University, Perth, Australia), Arch G. Woodside (Departmant of Marketing, Carroll School of Management, Boston College, Boston, MA, USA)
Includes bibliographical references

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Datensatz angelegt am:
2023-04-13
Zuletzt geändert am:
2022-03-18
In Portal übernommen am:
2023-04-13

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