Artificial Intelligence for Marketing Management
Objektkategorie:
Elektronische Ressource
Person/Institution:
Verlag:
Taylor & Francis Group
Ort:
Milton
Entstehungszeit:
2022
Sprache:
Englisch
Weitere Objektinformationen
Abstract:
Cover -- Half Title -- Series -- Title -- Copyright -- Contents -- List of Figures -- List of Tables -- Contributors' bios -- Part I Overview of AI -- 1 Introduction to artificial intelligence (AI): Definition and scope of AI -- 2 The growth of marketing research in artificial intelligence (AI): Topic popularity -- 3 Types of artificial intelligence (AI) in marketing management -- 4 A framework of artificial intelligence (AI) applications in marketing -- Part II AI and its implications in the new age of marketing management -- 5 New developments in artificial intelligence (AI)-powered products in marketing -- 6 Artificial intelligence (AI)-driven services: Communication support, assistance for decision-making, and enhanced customer experience service -- 7 Artificial intelligence (AI)-integrated operation -- insights into supply chain management -- 8 Artificial intelligence (AI)-based market intelligence and customer insights -- 9 Artificial intelligence (AI)-empowered customer relationship management -- Part III Challenges and opportunities of AI -- 10 Data privacy and artificial intelligence (AI): How AI collects data and its impact on data privacy -- 11 Solutions to artificial intelligence (AI) and privacy: How AI uses data and its accompanying privacy issues -- Index.
Objekttext:
Description based on publisher supplied metadata and other sources
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Datensatz angelegt am:
2023-04-12
Zuletzt geändert am:
2022-09-16
In Portal übernommen am:
2023-04-12
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